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800ml JK Stainless Steel Stylish Hot and Cold Water Bottle for School Kids and Girls, Boys and for Office

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Imported 2 Compartment Super Chicken Cartoon School Lunch Box Leak Proof 304 Stainless Steel Lunch Box for School Kids

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Price range: ₨2,399.00 through ₨2,499.00
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Imported 860ml SUS 316 Stainless Steel Insulated Hot and Cold Tumbler Gradient Tumbler for Girls

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Price range: ₨2,499.00 through ₨2,599.00
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Cille 670ml SUS 316 Stainless Steel Hot and Cold Vacuum Insulated Thermos Water Bottle (Dual Mouth)

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Price range: ₨2,799.00 through ₨2,899.00
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Cille 1200ml SUS 316 Stainless Steel Hot and Cold Vacuum Insulated Thermos Water Bottle

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Original price was: ₨4,500.00.Current price is: ₨3,499.00.
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Imported 850ml 304 Stainless Steel Large Capacity Tumbler with Handle Large Ice Cup Gradient Cup with Straw for Girls and School Kids Gym and Office Use Large Tumbler for Girls Tumbler for Kids

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Price range: ₨2,599.00 through ₨2,699.00
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Joyroom JR-TCF06 PD 20W Fast Charger (Only Adapter)

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Original price was: ₨4,500.00.Current price is: ₨2,799.00.
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Imported 860ml Sanrio Kuromi Thermos Bottle Cute My Melody Sippy Tumbler Water Cup Vacuum Flask Stainless Steel Tumbler

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Price range: ₨2,399.00 through ₨2,499.00
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Certeza BM 400 Arm Blood Pressure Monitor BP Machine

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Original price was: ₨5,000.00.Current price is: ₨3,399.00.

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400ml Stainless Steel Insulated Handle Mug With Straw Small Tumblers for Kids Children with Cartoon Characters for Kids

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580ml Beautiful Cartoon School Kids Plastic Water Bottle Dual Straw Water Bottle with Strap

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750ml / 1000ml JK SUS 316 Stainless Steel Thermos Water Bottle for School Kids and Girls, Boys and for Office

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Price range: ₨2,799.00 through ₨2,999.00
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800ml JK Stainless Steel Stylish Hot and Cold Water Bottle for School Kids and Girls, Boys and for Office

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Price range: ₨2,899.00 through ₨2,999.00
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Certeza BM 400 Arm Blood Pressure Monitor BP Machine

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Original price was: ₨5,000.00.Current price is: ₨3,399.00.

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.